Judy Colbert S.A.G., AFTRA, ASJA, SPJ
Web Usability Mentor, Author, Speaker, Consultant
1615 Parkridge Circle, Suite 211
Crofton, MD 21114
(301) 858-0196
www.JudyColbert.com
Write to Judy Colbert

Judy Colbert

ROI improvement from your Web site

Have a WOW instead of a NOT NOW

Turn Usability into Profitability

After spending lots of money to have a Web site built, many companies still don't see the ROI they expected. One major problem is usability has not been factored into the design.

If you've ever left a site without buying the product or service you wanted, you know how frustrating poor usability can be. Usability is making a site easy and intuitive to navigate, having alternate or accessibility tags on all graphics for those who use screen readers or have graphics disabled, and using the top half of the first screen create a WOW instead of a NOT NOW factor.

If you know your Web site visitors are leaving before they purchase, then you need a usability review.

Judy Colbert offers a consulting service that surveys from a dozen of the most common problems to more than 100 points of usability. She also lectures to groups, associations, and corporations about making their Web sites more usable.

Her recent speaking engagements include the Maryland Writers Conference, EduWeb, and Affordable Meetings National. Her next speaking session is at ConFab in Reno, Nev., October 30, 2006. Her clients range from Broadcast Interview Source to Waugh Chapel ExxonMobil, and others.

Please contact Judy if you'd like her to speak at your next gathering or are interested in a Web site review. She'll be starting a periodic usability email column, so sign up here if you'd like to receive it. You'll be able to opt-out at any time.

Contact Judy for a free home (landing) page usability review.

Travel Dates:

May 28-June 1, BEA, Los Angeles
June 1-3, TIA Pow Wow, Las Vegas
Aug 4-7, MATPRA, Annapolis, MD

Please let me know if we can meet when I travel.