Tuff Turtle Publishing, LLC

After years of languishing, the Common Sense Handbook series of ebooks finally is finding the electronics world.

The first book is Temper Tantrum Common Sense Handbook is now available as an ebook (www.TuffTurtle.com/tantrums.htm). It is a great resource for parents, teachers, daycare providers, librarians, flight attendants, and anyone else who deals with children.

The second book will be an updated version of what was the first Common Sense Handbook, the Divorce Common Sense Handbook. With any perseverence, it should be available by the first week of November.

Please contact me if you would like to write a Common Sense Handbook. They run about 20,000-25,000 words and I consider them the Cliffs Notes of those guides for people who haven't a clue. These books are a compilation of information scattered throughout the population and the Internet so everything that is essential is all in one place.

Other Books

Travel
Marketing
Historical
Miscellaneous

7/12/08

A marketing note:

As today's economy is trying to figure out what it's doing, there's a lot of demand on scarce resources -- even more than usual. Marketing and promotional budgets tend to be the first areas cut when they're the ones that should grow stronger to make sure you retain your existing business and attract new clients and customers.

Making a connection between today's headlines and your business is a great way to promote your business with very little expense.

If you're in food service, whether as a hotel or resort, restaurant, spa, or some other field, issue a release about the tomato/pepper/chili issue. What are you doing to protect your customers? Have you eliminated these items from your menu? Are you buying strictly local produce? Are you growing your own? Have you contacted the business editor or reporter at your local papers, magazines, and electronic media outlets?

They're sure to be tired of reporting what national talking heads are saying. They want to know how this is affecting local businesses.

Once you've proven to be a great source and interview subject, you'll be on their "Rolodex" for other stories. Remember, people who may never read a restaurant review still have to eat. They may read the business section and decide your restaurant is one they want to try.

Look for the new and improved versions of Spa Marketing Ideas, Hotel and Resort Marketing Ideas, and Destination Marketing Ideas later this year. They'll be offered as e-books so they'll be totally searchable. Whether you're looking for a Mother's Day promotion or an idea about how to tie-in with social Web sites, you'll be able to find it instantly.

Let me know if you're interest, which one you interests you, and you'll be notified when they're available.

Travel

Smart Shopping Baltimore Washington (forthcoming Winter 2009)
Virginia Off the Beaten Path
Maryland and Delaware Off the Beaten Path
Country Roads of Maryland and Delaware (out of print)
Fun Places to Go With Children in Washington, D.C. (out of print)
The Spa Guide (out of print)

Marketing

Spa Marketing Ideas (forthcoming Spring 2010)
Hotel and Resort Marketing Ideas (forthcoming Spring 2010)
Destination Marketing Ideas (forthcoming Summer 2010)
Big Bang Marketing for Spas (out of print)

Historical books

Zeon Tubes & Politics The Capital Hilton Celebrates the Innovation and Legendary Appeal of the Statler Legacy
Omni Shoreham Hotel Celebrating Capital Service

Miscellaneous

Divorce Common Sense Handbook
Super Bowl Trivia
Career Opportunities in the Travel Industry